I’ve dedicated my career to elevating the fitness industry, starting as an aerobics instructor in the 1980s and owning award-winning clubs like Heritage Health Club for nearly 20 years. As CEO of Exercise New Zealand, I advocate for industry standards, provide strategic business support, and help fitness businesses thrive.
I bring decades of hands-on experience, including serving on boards of non-profit and commercial organisations and speaking internationally on fitness business and advocacy topics. I offer premium support for Fitness Centres, Exercise/PT Studios, and Personal Trainers, as well as Advocacy Consulting for organisations and professional Speaking Engagements. My goal is to drive growth, influence policy, and champion the fitness industry.