About

Richard Beddie, Industry Expert.

I’ve dedicated my career to elevating the fitness industry, starting as an aerobics instructor in the 1980s and owning award-winning clubs like Heritage Health Club for nearly 20 years. As CEO of Exercise New Zealand, I advocate for industry standards, provide strategic business support, and help fitness businesses thrive. My experience includes serving on boards of various non-profit and commercial organisations and speaking internationally on fitness business and advocacy topics. I offer tailored support in business consulting, mentoring, advocacy support for organisations, and professional speaking engagements, leveraging decades of hands-on expertise to drive growth, influence policy, and champion the industry.

I’ve dedicated my career to elevating the fitness industry, starting as an aerobics instructor in the 1980s and owning award-winning clubs like Heritage Health Club for nearly 20 years. As CEO of Exercise New Zealand, I advocate for industry standards, provide strategic business support, and help fitness businesses thrive.

I bring decades of hands-on experience, including serving on boards of non-profit and commercial organisations and speaking internationally on fitness business and advocacy topics. I offer premium support for Fitness Centres, Exercise/PT Studios, and Personal Trainers, as well as Advocacy Consulting for organisations and professional Speaking Engagements. My goal is to drive growth, influence policy, and champion the fitness industry.

Professional Roles & Experience

CEO, ExerciseNZ

Leading the NZ industry association to advocate for and support fitness businesses nationwide.

Club Owner

Owned multiple fitness clubs (1990s-2008), including the award-winning Heritage Health Club.

International Speaker

Present at global conferences on fitness business topics, sharing insights and strategies.

Board & Governance

Actively involved in the governance of numerous non-profit and commercial organisations within the fitness industry.

Consultant & Mentor

Providing premium support and consultancy to Fitness Centres, Exercise/PT Studios, Personal Trainers, and Organisations.

Education

Two degrees, including business, at Canterbury University.

Professional Roles & Experience

CEO, ExerciseNZ

Leading the industry association to advocate for and support fitness businesses nationwide.

Club Owner

Owned multiple fitness clubs (1990s-2008), including the award-winning Heritage Health Club.

International Speaker

Present at global conferences on fitness business topics, sharing insights and strategies.

Board & Governance

Actively involved in the governance of numerous non-profit and commercial organisations within the fitness industry.

Consultant & Mentor

Providing tailored support and strategic advice to fitness centres, exercise studios, and personal trainers.

Education

Two degrees at Canterbury University.

I've Worked With...