Leading Fitness Forward.

Elevating the fitness industry and businesses within through strategic consulting, advocacy, and engaging presentations.

About Me

Experienced & Mission-Driven

My mission is to elevate the fitness industry and inspire healthier communities.

I’ve spent over 30 years leading the fitness industry, from owning award-winning clubs like Heritage Health Club to serving as the long-standing CEO of ExerciseNZ.

Today, I support fitness businesses through strategic consulting, governance roles in both non-profits and commercial organisations, and by speaking internationally on fitness business and industry topics.

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Strategic Support & Expertise

Strategic Support & Expertise

Unlock the full potential of your Fitness Centre or Exercise/PT Studio with customised support designed to elevate any aspect of your business. From sales and marketing to HR and contract negotiations, I provide expert guidance to drive your success.

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Elevate your Personal Training business with expert support and mentoring. From client acquisition and marketing to business planning and contract negotiations, I provide the guidance you need to thrive.

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Solve urgent business challenges in your fitness centre or studio with swift, expert solutions. Whether it’s operational setbacks or financial hurdles, this one-off service delivers targeted advice to efficiently address issues without the need for ongoing commitments.

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Shape the future of fitness with strategic advocacy and expert policy guidance for your organisation or industry body. Leveraging my extensive experience in governance, I provide the insights and support needed to drive your mission forward.

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Inspire and educate your audience with insights from a leading expert in the fitness industry. I bring deep expertise on global trends in health and exercise, delivering engaging content that resonates and drives action.

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I've Worked With...
Testimonials

What Clients Are Saying.

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Daniel Johnson

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Julia Michele

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Robert Green

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Oliver Goodman