Leading Fitness Forward.
Elevating the fitness industry and businesses within through strategic consulting, advocacy, and engaging presentations.
About Me
Experienced & Mission-Driven
My mission is to elevate the fitness industry and inspire healthier communities.
I’ve spent over 30 years leading the fitness industry, from owning award-winning clubs like Heritage Health Club to serving as the long-standing CEO of ExerciseNZ.
Today, I support fitness businesses through strategic consulting, governance roles in both non-profits and commercial organisations, and by speaking internationally on fitness business and industry topics.
Select A Service
Strategic Support & Expertise
Strategic Support & Expertise
Unlock the full potential of your Fitness Centre or Exercise/PT Studio with customised support designed to elevate any aspect of your business. From sales and marketing to HR and contract negotiations, I provide expert guidance to drive your success.
Elevate your Personal Training business with expert support and mentoring. From client acquisition and marketing to business planning and contract negotiations, I provide the guidance you need to thrive.
Solve urgent business challenges in your fitness centre or studio with swift, expert solutions. Whether it’s operational setbacks or financial hurdles, this one-off service delivers targeted advice to efficiently address issues without the need for ongoing commitments.
Shape the future of fitness with strategic advocacy and expert policy guidance for your organisation or industry body. Leveraging my extensive experience in governance, I provide the insights and support needed to drive your mission forward.
Inspire and educate your audience with insights from a leading expert in the fitness industry. I bring deep expertise on global trends in health and exercise, delivering engaging content that resonates and drives action.
I've Worked With...
Testimonials
What Clients Are Saying.
Daniel Johnson
Julia Michele
Robert Green
Oliver Goodman